1 October 2018 – A premium range of natural New Zealand-made pet food is now available in supermarkets, packed in eye-catching Convex pouches.
Omega Plus® was launched in the new packaging in early August by Omega Innovations, a division of the iconic Marlborough Sounds-based company, New Zealand King Salmon.
Made predominately from omega-3 rich New Zealand King Salmon – Omega Plus® provides pets with tasty high protein nutrition that supports their joint, brain and heart health and gives them a shiny coat.
The Omega Plus® pouches feature a precision gloss over lacquer that emphasises the fresh ingredients by making a photo of fresh salmon stand on the pack print.
Omega Innovations Divisional Manager, Simon Thomas says, “We really love the pouch and the feedback we’ve received has been great”
Being able to source high quality New Zealand made pouches was mission critical for Omega Innovations.
Simons says, “It was important for us to stay in line with our strong sustainability ethos by having our packaging made in New Zealand. Along with reducing carbon miles to get it to market, having the product made locally has halved our lead time for resupply by not having to get it shipped from off shore. If sales are stronger than expected, we can recover significantly faster with Convex.”
Simon and his sales manager, Tina, visited the Convex plant during the printing sign off process and were impressed with the way the printing staff went out of their way to ensure every specification was met.
Simon says, “We’ve really enjoyed working with Convex. Everyone we’ve been in touch with at Convex has been excellent, from the managing director right through to the staff in the plant. The guys on the printing press were engaged and interested and it was clear that it was important for them to make sure our product was exactly what we wanted. They were more than willing to do multiple runs to perfect it and they weren’t willing to compromise. We feel we are in very good hands and we are very happy.”
Along with the dry kibble, the Omega Plus® range also includes a range of salmon treats in Convex-made stand-up reclosable pouches.